iPad - Steve Jobs and Apple Did It Again..!!

Sekali lagi, Steve Jobs dan Apple kembali membuktikan bahwa produk yang kreatif dari Apple tidak akan pernah hilang begitu saja. Setelah sukses dengan iPhone, iTunes, iPod, Apple Stores kini di awal tahun 2010, Apple kembali mengeluarkan produk yang bisa dibilang revolusioner dari sisi efektivitas, efisiensi, teknologi dan harga. Produk yang telah menjadi pembicaraan selama tahun 2009 kemarin akhirnya resmi diluncurkan pada tanggal 28 Januari 2010 kemarin. iPad, begitulah nama produk Apple terbaru ini

Kali ini, saya tidak membahas fitur-fitur yang ada pada iPad sendiri, melainkan saya ingin dari segi harga dan kreatifitas produk ini sendiri. Pertama, bicara soal harga, entah mengapa pada saat peluncuran kemarin dan kebetulan saya juga menunggu acaranya di CNBC, terbagi menjadi 2 (dua) sesi yakni, produk dan harga. Mengapa Apple membaginya, menurut saya disinilah kita dibawa oleh Apple dan Steve Jobs dalam suasana yang ‘excitement’ pada saat pengenalan produk dimana yang kita tahu sebagai Key Speaker yang handal dengan presentasi yang memukai, Steve memberikan informasi kepada para users maupun para investor. Mengapa investor, karena berbarengan dengan itu, sebelumnya harga saham Apple (APPL) di DJIA, dibuka naik dari penutupan kemarin dikarenakan peluncuran iPad ini dan kita tahu sama-sama apabila Apple mengeluarkan produk baru, selalu saja saham mereka naik apalagi setelah diketahui bahwa harga iPad ini ada di kisaran USD 499 – USD 899, tergolong murah sekali untuk teknologi tinggi saat ini. Teknologi tinggi bukan berarti harga harus tinggi juga, begitulah Apple mensiasati karena biasanya produk yang baru diluncurkan dengan fitur-fitur tinggi biasanya juga memiliki harga yang tinggi tetapi ini tidak berlaku bagi Apple lewat iPad nya.

Kedua, dari sisi kreatifitas, ada 1 (satu) sisi menarik dari iPad ini yakni iBooks. Yaa, inilah buku berjalan pertama yang ada di dunia menurut saya saat ini. Di iPad, kita tidak perlu susah payah membawa buku yang tebalnya ratusan halaman dengan beban yang berat. Di iPad, kita bisa menyimpan banyak sekali buku dengan ratusan halamannya dan tentunya… dengan berat yang sama dengan iPad. Kita bisa membacanya dengan kondisi terang bahkan gelap, sangat menarik bukan!! Nantinya kita gak perlu bawa buku segala secara fisik, ya gak :-)

Itulah mengapa saya bilang produk ini sangat revolusioner, semakin sering orang dimudahkan untuk segala aktifitas mulai dari internet, email, peta digital melalui iPad ini. Semoga saja di Indonesia kelak akan memiliki ‘the new Steve Jobs’ dengan produk dan konsep-konsep yang lebih kreatif dan revolusioner.

The Type of Brand Management

Hi Guys, Meet me again. Well, I would like to story you now about Management. Within this blog I would like to tell you about the type of Brand Management. Well, Let's start.

A number of different types of brands are recognized. A "premium brand" typically costs more than other products in the same category. These are sometimes referred to as 'top-shelf' products. An "economy brand" is a brand targeted to a high price elasticity market segment. They generally position themselves as offering all the same benefits as a premium product, for an 'economic' price. A "fighting brand" is a brand created specifically to counter a competitive threat. When a company's name is used as a product brand name, this is referred to as corporate branding. When one brand name is used for several related products, this is referred to as family branding. When all a company's products are given different brand names, this is referred to as individual branding. When a company uses the brand equity associated with an existing brand name to introduce a new product or product line, this is referred to as "brand extension." [2]When large retailers buy products in bulk from manufacturers and put their own brand name on them, this is called private branding, store brand, white labelling, private label or own brand (UK). Private brands can be differentiated from "manufacturers' brands" (also referred to as "national brands"). When different brands work together to market their products, this is referred to as "co-branding". When a company sells the rights to use a brand name to another company for use on a non-competing product or in another geographical area, this is referred to as "brand licensing." An "employment brand" is created when a company wants to build awareness with potential candidates.

Companies sometimes want to reduce the number of brands that they market. This process is known as "Brand rationalization." Some companies tend to create more brands and product variations within a brand than economies of scale would indicate. Sometimes, they will create a specific service or product brand for each market that they target. In the case of product branding, this may be to gain retail shelf space (and reduce the amount of shelf space allocated to competing brands). A company may decide to rationalize their portfolio of brands from time to time to gain production and marketing efficiency, or to rationalize a brand portfolio as part of corporate restructuring.

A recurring challenge for brand managers is to build a consistent brand while keeping its message fresh and relevant. An older brand identity may be misaligned to a redefined target market, a restated corporate vision statement, revisited mission statement or values of a company. Brand identities may also lose resonance with their target market through demographic evolution. Repositioning a brand (sometimes called re-branding), may cost some brand equity, and can confuse the target market, but ideally, a brand can be repositioned while retaining existing brand equity for leverage.

Brand orientation is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product’s superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand Orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities” (Bridson & Evans, 2004).

The Blind Side – Extraordinary True Story of NFL Player USA

The Blind Side – Extraordinary True Story of NFL Player USA

Hi all, Now I would like to story about an extraordinary film related with a true story of NFL Player in the US.

“The Blind Side” depicts the story of Michael Oher (Big Mike), a homeless African-American youngster from a broken home, taken in by the Touhys, a well-to-do white family who help him fulfill his potential. At the same time, Oher’s presence in the Touhys lives leads them to some insightful self-discoveries of their own. Living in his new environment, the teen faces a completely different set of challenges to overcome. As a football player and student, Oher works hard and, with the help of his coaches and adopted family, becomes an All American offensive left tackle.

Oher is a homeless and traumatized boy who become an All American football player and first round NFL. Living on the edge of gang bang boys area, Oher used to be lives close with drugs, alcohol, girls, violent but these are not influence him at much to be a protection of his family. He has 98% senses of protective instincts but at the same time he also has poor percentage of every lessons given by his school.

One day, when the teachers are in discussion about Oher, all of them are persistence about Oher, except one, when she read about what Oher write “ I look and I see white everywhere, white walls, white floors and a lot of white peoples. Teachers do not know if I do not understand whatever they teach. I do not want to listen to anyone especially the teachers. They giving a homework so I can do it by myself. I had never done a homework for all my life time. I went to the bathroom, looking to the mirror and say This is not Michael Oher.” Another is, Michael finally gets his driver's license, and SJ (Shawn Junior, as his brother) wants to pick out a new video game. SJ asks Michael to take him to the store, and Leigh Anne surprises Michael with a brand new Ford F-150, and not long after getting the truck, Michael crashes into an oncoming vehicle and "stops" the air bag from hitting SJ in the face.

A movie based on real events should be allowed some creative license. It's no high crime, for example, that the filmmakers skip over the fact that Oher became eligible to play college ball by padding his GPA with correspondence-course credits. The cheap grabs for emotional resonance in The Blind Side's screenplay gall far more than the film's elision of minor details. In real life, Oher pushed a trash-talking defensive lineman so far off the field of play that he was penalized for "excessive blocking." In the movie, the bile-spewing opponent comes with a racist, heckling dad, the better to give Leigh Anne (Sandra Bullock) an opportunity for righteous indignation.

This film is not a cost high-expensive film but it’s create a high impact of person life changing and mindset from instinct of protective to be a full left back NFL football player who protects his team as he protects his family. Somehow a low cost of film making is not always be a poor movie, this is an example

It's Peele - Peele Time..

Coba ulangi terus-menerus kata yang ada di Logo di atas.. Kepikiran gak maksudnya apa? atau artinya apa? Sebenarnya sih aq gak sengaja bisa nemu kata-kata yang pas buat itu, bayangin cuma dalam waktu 30 menit..!!

Oke, begini proses nya.. Harusnya kalo kita mau nyari kata-kata atau nama yang sedikit nge-freak dikit, mestinya kan ada brainstorming session? minimal kalo mau brainstorming ada 2 (dua) orang kan.. At least sh segitu, tapi dengan sendirian bisa kok asal purpose nya bukan mencari sesuatu yang bisa dianggap besar nanti di masa depan dalam artian besar ini adalah ide yang brilian. BTW, aq ngomongin apa yach.. Lo kok jadi bingung sendiri nh.. :-)

Oke waktu itu jam 22.45 (Coba itung nyampe gak 30 menit) Peele-Peele sebenarnya aq cari dari kata "People" tadinya aq mo pake kata itu buat nama in Blog nya aq tapi kemudian kepikirian kalo "People" itu adalah nama Majalah yang sangat terkenal di Dunia dan gak mungkin dong aq pake, ntar jadi kayak kasus Bu Prita deh malah-malah jadi kasus besar Dunia.. Wkkwkwkwk, gak mungkin banget ya.. hehe.. Setelah searching di Internet ternyata memang domain nya dah ada sh :-(

Terus, jam 22.55, aq plesetin katanya jadi "Peeple", unik banget kupikir dan tadinya aq malas banget nyari apa domain nya udah kedaftar atau belum tapi demi Hak Cipta orang yang telah membuatnya jadi aq putusin nyari di Internet dan ternyata hasilnya memang udah ada yang pake sh :-( jadi batal lagi deh pake nya.. Peeple adalah situs social networking tapi mereke lebih suka nyebutnya social club, walaw masih under construction namun aq gak mau pake domain itu, lagi-lagi karena Hak Cipta orang..

Terus, jam 23.05, aq coba lagi break jadi kata "Peele" karena teringat banget dengan legenda sepakbola dunia asal Brazil, Pele. Aq coba search di Internet tentang Peele dan ternyata domain itu juga udah ada :-(

Setelah hampir 30 menit mikir, ternyata setelah aq ulangin terus menerus kata "Peele" akhirnya muncul ide untuk mengulang kata tersebut menjadi "Peele-Peele" alias kalo dibaca pake Bahasa menjadi "Pilih-Pilih" bukan artian pilih-pilih kasih ya.. hehehe.. Namun ini yang aq cari sebagai Trade Mark nya Blog aq.. Kelak nama ini mau aq patenkan menjadi domain website dan someday it'll will be become my own company as creative consultant.. Amiiinn..

Ya, begitulah 30 menit pencarian alias brainstorming session sendiri, dimulai pukul 22.45 dan selesai hampir pukul 23.15 (hampir 30 menit ya). Oke buddy, see u next time ya..

Kiss Marta - Jati Diri Budaya Indonesia

Indonesia memang kaya akan nuansa budaya yang beragam, sehingga banyak seniman dunia yang mengapresiasikan karya nya dengan kultur dan suasana Indonesia. Kali ini Blog saya akan menampilkan Kiss Marta, seorang seniman yang berasal dari Hungaria.

Pada acara pameran lukisan yang diadakan di Gedung Bank Volks di kota Budapest, Duta Besar Indonesia menemukan elemen-elemen budaya Indonesia dalam setiap lukisan. Dalam setiap pakaian atau kain apapun dalam lukisan selalu terlihat corak batik. “Semua lukisan buah tanganku selalu menyandang budaya Indonesia,” demikian tukas Kiss Marta, sang pelukis kepada Duta Besar Indonesia sesat sebelum pameran tunggal tersebut diresmikan. Wajah-wajah yang dilukis bisa saja bukan orang Indonesia tetapi baju mereka selalu diberi corak Indonesia khususnya batik Jawa.

Dalam acara pembukaan pameran ini pada tanggal 4 September 2009 Duta Besar Mangasi Sihombing menggaris-bawahi peranan Kiss Martha dalam menjembatani Indonesia dan Hongaria dalam dunia seni dan budaya dengan memanfaatkan waktu yang singkat dalam perkenalan dengan Indonesia. Dicatat bahwa selain Kiss Martha, terdapat dua orang lagi warga Hongaria yang muncul menjadi pelukis yang baik yaitu Laszlo Balogh dan Tari Eszter yang karya-karya mereka menampilkan ciri Indonesia.

Seorang kritikus seni Hongaria, Szilagyi Gabor yang ikut memberikan sambutan dalam acara pameran menegaskan bahwa sebelum berkunjung ke Indonesia Kiss Martha tidak memiliki suatu kemampuan seni, namun setelah berkenalan dengan budaya Indonesia yang beraneka ragam, maka Kiss Martha menemukan potensi yang ada dalam dirinya. Selanjutnya sang pengamat mengemukakan bahwa 3 tahun lalu corak atau gaya lukisan Kiss Martha tidak dihargai orang, namun dalam waktu singkat Kiss Martha telah menjadi salah seorang pelukis yang tidak dapat disepelekan lagi. Sang kritikus juga memuji Kiss Martha yang bukan saja sebagai seniman pelukis tetapi juga seorang intelektual dengan buku karangannya dan sebagai seniman bidang musik.

(KBRI)